WOGI Farm-to-Table
1240 WOGI
Short supply chain

Four players become one. That’s the difference in price and taste.

In the traditional chain the producer sees a third of the shelf price. In the WOGI Farm-to-Table programme the farm sells directly — the margin stays with us, and the harvest is on your table within a day.

72%
The retail price goes to the producer
0
middlemen in the WOGI chain
18 hrs
from harvest to table
138
Hungarian producers in the network

Where does the buyer's money go?

Traditional chain24% to the producer
Producer 24%Buyer 18%Wholesale 20%Retail chain 38%
WOGI Farm-to-Table72% to the producer
Producer 72%WOGI Delivery 16%Platform 12%

Why does organic matter?

Responsible plant protection

On the WOGI marketplace producers can showcase their farming methods and certificates. Many farms strive for environmentally friendly growing, prevention and natural solutions.

Know your producer!

Local producers know their land, their crops and the rhythm of the seasons. This care and expertise shows up in the quality of the products.

Soil life

Healthy soil is the foundation of quality food. Compost, cover crops and soil-friendly farming help preserve the natural balance of the farmland.

Why is a short supply chain good?
More value stays with the producer

In a short supply chain the product goes straight from the producer to the buyer. Fewer middlemen, more transparent sales, fairer income for farms and fresher food on families’ tables.

Why is local food good?
Fresher, traceable, built on trust

Local products reach the consumer from the producer in less time, so they keep their freshness and quality. You know who you buy from, you can get to know the farm, and choose food whose origin is transparent.

Why is it good for the environment?
Less transport, lower environmental impact

Local products travel a shorter distance, reducing the environmental impact of transport. The short supply chain supports local economies, reduces food surplus and contributes to a more sustainable food system.

What is regenerative farming?
Healthy soil, healthy food.

Regenerative farming aims to continuously improve the condition of the farmland. Soil-friendly tillage, cover crops, crop rotation and organic matter replenishment help preserve soil fertility, increase biodiversity and support sustainable food production.

Why choose seasonal products?
Aligned with the rhythm of nature.

Seasonal products are harvested at their natural ripening time, so they are fresher, tastier and often need less transport or storage. Buying seasonally supports local producers and a more sustainable food system.

How does recipe-based shopping cut food waste?
Buy just as much as you need.

WOGI recipes show the ingredients and quantities you need. This makes it easier to plan your shopping, avoid buying too much, and less food ends up as waste.

How does buying local support rural communities?
Every purchase strengthens a local economy.

When you buy from a local producer, more of the revenue stays in the region. This contributes to the development of family farms, creates jobs, strengthens rural communities and helps preserve local food traditions.

Why is a shorter route better?
Fresher food, smaller ecological footprint.

In a short supply chain food travels less, reaches the buyer faster, and needs less packaging, storage and transport. This benefits the producer, the consumer and the environment alike.

Buy directly from the producers
Pick a recipe and the ingredients arrive straight from the farm.
Market